BREAKING BARRIERS WITH WHISPER!
I hope you guys are doing great!
March is popularly known for ‘International Women’s Day’. To embark another journey on this very day, Whisper organised the launch event for the all new Whisper Ultra Soft.
Whisper, as the country’s leading Feminine Care brand, has always strived to unleash the confidence of women. In this constant endeavour to work towards encouraging women across the world to be truly unstoppable – it has in the past come up with path breaking campaigns like ‘Touch the Pickle’ and ‘Like A Girl’. This has changed the paradigm of conversations about Female Health and Hygiene in India, be it encouraging girls to break free from period taboos or about boosting confidence of young girls.
I absolutely loved the ‘Like a Girl’ campaign specifically and it blew my mind!
This of course is not only what the present time calls for, but also something we all must consciously work upon, to break all the barriers and shackles which restrict our growth, movement and independence in any manner, whatsoever.
With the same objective, whisper recently launched this product, Whisper Ultra Soft which prioritises the comfort of the women, in order to provide them with a hassle-free time during their periods.
The product is 2X softer that feels extra gentle to skin, has special soft pores that drive liquid to the core where it is lockedand also has longer length with wider back for long lasting performance.
Radhika Apte, Dr.Palshetkar ( gynecologist) and Edit Tilly (senior scientist at the P&G R&D center) were present at the event and spoke about the importance of being comfortable during periods as well as the importance of good intimate hygiene. Women usually take their intimate hygiene for a ride, due to the taboo surrounding the issue which can have harmful consequences.
Dr.Nandita also spoke about menstrual hygiene and how it is very important. We should take care of basic things like washing the vagina properly, not using harsh soap and keeping it dry. Changing the pads regularly every 4-5 hours and cleaning the vagina and the surrounding area well.
We also witnessed a practical demonstration during the event where the new Whisper Ultra Soft and another pad was compared. Both had liquids poured onto them and on squeezing, the other pad leaked out all the liquid while nothing came out of the Whisper Ultra Soft, not even a drop. It takes in all the flow and converts it into a gel immediately.
I take pride in being associated with such a campaign and would encourage you all to do the same.
Photography by – Prateek Kelkar