Styling for Coca Cola | Cokenawaazi
So, Coca Cola came up with this really cool series called #Cokenawaazi. Yes, something like Mehman Nawaazi. Since, this was shot in November; it was all about festivals and wedding season. Coca cola is definitely a huge part of celebrations and get-together (we all will agree). Chances are you might find the videos relatable.
This is another addition to our styling series with Uncommon Sense Films. Coca cola has always been one of those brands who come up with unusual commercial concepts. Living up to their ethos, they decided to shoot for #cokenawaazi series. Keeping the festival season in mind, the 6 commercials shot were something like this.
You guys will be seeing a lot of red in the video because, Hello Coca Cola! So, we were given this task to style around 50 people and that may not sound big when you are reading it but that was definitely a task. We had to source a huge variety of stuff which included casuals, traditional wear, bridal lehenga, jewelry, footwear, and so on.
We wanted to keep the dressing according to the feel of the festivities and celebration. We went for everything bright and ditched on dull colors. You will see girls in suits, sarees, lehengas, long skirts and guys in three-piece suits, dhotis, sherwanis and indo-westerns. Coming to the videos that required casual styling, we went for colors around the family of red and white to keep up to the brand and the whole series.
It is always fun to style for such commercials. We learn so much in the process and definitely gives us a break from our blogger life. We hope that you like the videos. Do comment below and lets us know which one is your favourite! Follow us on Facebook, Twitter, Himanshi’s Instagram and Gona’s Instagram for more.
Here are the videos from #COKENAWAZI series!
For Men: Manyawar
Jewelry by Simran Chhabra